The Cut in Whistler, British Columbia – on their way home from Crankworx.

The Cut was Cannondale’s pro free ride and down hill team. The idea was to create a brand for the team so that the name “The Cut” could be associated with both the riders and Cannondale without specifying them by name. I had the opportunity to art direct and design two ads for Decline Magazine’s photo annual as well as smaller ads, the team DVD art, autograph cards and other assorted items.

The Cut Whistler Outtake

Outtakes from The Cut photo shoot in Whistler.